B2B Strategic Content Aimed at the SMB Market

Martha Stewart Pets


Martha Stewart Pets

In order to take advantage of a broad new revenue stream, ┬áMartha Stewart Living Omnimedia (MSLO) launched a Pets channel of its popular website. I was hired to oversee the launch of the channel, develop content, and later, run the channel’s editorial production on a continuing basis. The greatest challenge was the lack of native

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