B2B Strategic Content Aimed at the SMB Market

SalesForce White Paper

In an effort to market itself more effectively to small businesses, SalesForce.com commissioned Inc. Business Resources to create a white paper focusing on the principles of ongoing sales. The white paper showed businesses how to optimize sales from prospect on through ongoing customer relations.

The Four Pillars of End-to-End Sales

Does the word “sales” bring to mind the proverbial used-car salesman cajoling hapless customers into buying something they’d later regret? Or the cold-sweating cold-callers of Glengarry Glen Ross, viciously competing to earn a fresh batch of hot leads? If so, it’s time to readjust, because in today’s world, sales is first and foremost about relationships. In

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