B2B Strategic Content Aimed at the SMB Market


Property insurance providers operate at the nexus of lifestyle and finance. Messaging often reaches beyond merely protecting one’s lifestyle, toward maximizing its enjoyment. Another approach is more straightforward: guiding consumers — especially those just entering the market — with informative “how-to” content.

Doctor, the Patient Will See You Now

Concierge medicine is a modern take on bedside manner. Concierge medicine is a relatively new phenomenon—it began with a Seattle practice in 1996—but in many ways it harkens back to the good, old-fashioned family doctor. Typically, physicians are available 24/7—often via personal cellphone—office visits are unhurried, practices are limited in size and doctors even make

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