B2B Strategic Content Aimed at the SMB Market

Publishing

There’s no doubt about it, the publishing industry is undergoing a massive transformation. What was once considered “new” media has become the norm, even as revenue models continually shift. What hasn’t changed is the need for well crafted and compelling content to draw and sustain an audience.


Martha’s Circle

Martha’s Circle is a network of independent blogs developed to enhance and complement the content available on MarthaStewart.com. The network was a revenue-sharing platform on which MSLO distributed online advertising and enabled members to participate in cooperative advertising opportunities. As Editorial Director of Martha’s Circle, it was my responsibility to invite appropriate bloggers to join

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Martha Stewart Pets

In order to take advantage of a broad new revenue stream, ¬†Martha Stewart Living Omnimedia (MSLO) launched a Pets channel of its popular website. I was hired to oversee the launch of the channel, develop content, and later, run the channel’s editorial production on a continuing basis. The greatest challenge was the lack of native

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Style.com

Style.com remains the premiere destination for fashion news and information on the Web. At the heart of Style.com was its complete coverage of the New York and European fashion collections, the first time such extensive coverage was made available to the general public. During the time I served as Editor  in Chief, Style.com also served

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W Men’s Portfolio

Men’s Portfolio was a quarterly men’s fashion and lifestyle supplement to W Magazine. As editor of Men’s Portfolio, I oversaw all aspects of its production, from article and fashion assignments, line editing and final sign-off.