B2B Strategic Content Aimed at the SMB Market

Publishing

There’s no doubt about it, the publishing industry is undergoing a massive transformation. What was once considered “new” media has become the norm, even as revenue models continually shift. What hasn’t changed is the need for well crafted and compelling content to draw and sustain an audience.


Martha Stewart Pets

When MarthaStewart.com decided to create a Pets channel, there was limited usable content available from the company’s publications. In order to provide a robust, comprehensive user experienced, I devised a complete content strategy to ramp up the site with popular photo contests to create user-generated content, strategic alliances with breed associations and publishers for licensed

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