B2B Strategic Content Aimed at the SMB Market


Technology is changing faster than most consumers — and businesses — can hope to comprehend, much less keep up with. The challenge that technology providers face, then is clearly outlining the benefits of their offerings rather than merely enumerating its features. Approaches such as white papers and case studies bring these benefits to life in concrete ways, thereby allowing customers to make an informed purchasing decision.

Getting Your Business on the Map

Five steps to making your business more visible in the digital world. If you already own a small business or are just starting out, you know that you need an online presence including a website and a few social media accounts. But how will customers find you? The same way they find everything these days,

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4 Keys to Accelerating Your Sales with eCommerce

Ready to sell online? Here’s what you need to know to start an eCommerce business. If you have a business, you probably have a website to make it easier for customers to find you. But your online presence can do so much more: It can, in fact, become a lucrative new sales channel. Whether you’re

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Make Your Website a traffic Magnet

Is your website attracting all the traffic and business it can? Here’s how to make sure it does. “If you build it, they will come” is terrible advice when it comes to developing a business website. Sure, it’s become easier than ever to create a professional-looking web presence. But you must also consider how to

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Answering the Data Continuity Wake-Up Call

How can data center operator Enterprise Technology Parks offer a 99.999% uptime guarantee? When Superstorm Sandy slammed into the East Coast last October, wreaking millions of dollars in property damage and knocking out power across the region, many businesses learned a tough lesson about data continuity. “Sandy was a wake-up call for many companies that

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The Four Pillars of End-to-End Sales

Does the word “sales” bring to mind the proverbial used-car salesman cajoling hapless customers into buying something they’d later regret? Or the cold-sweating cold-callers of Glengarry Glen Ross, viciously competing to earn a fresh batch of hot leads? If so, it’s time to readjust, because in today’s world, sales is first and foremost about relationships. In

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