B2B Strategic Content Aimed at the SMB Market

Travel & Hospitality

The travel industry was one of the first to be completely disrupted by the Internet, and the pace of change has hardly slowed since. Once the heart of the industry — business travel — continues to be undercut by technology that in many ways obviates the need for travel at all. With the current emphasis on commodity pricing, airlines and hotels must prove the value that they bring to their customers beyond dollars and cents.