B2B Strategic Content Aimed at the SMB Market


A corporate web presence is increasingly becoming the “front door” for many customer experiences with a company, whether consumer or B2B. By developing compelling, relevant, and informative content for their Web visitors, companies can position themselves as more than mere service providers, but rather as knowledgeable partners willing to share their expertise with customers. By strategically deploying content across web platforms, organizations can focus on target markets in ways to earn new and repeat business.

Change Management: How to Navigate Continuous Improvement

You may not be acquainted with the acronym VUCA, but you’re certainly familiar with its consequences. VUCA stands for volatility, uncertainty, complexity, and ambiguity, and there’s no doubt we’re living in a VUCA world. Organizations everywhere are experiencing disruptive changes but few feel prepared for this new reality. According to a 2013 survey by the

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Use CRM Systems to Grow Customer Relationships

Ask any executive of a mid-sized firm what her organization’s priorities are, and “serving our customers’ needs” is bound to appear near the top of the list. Yet despite the centrality of customers to any company, this rich source of insight is often mismanaged if not overlooked altogether. Enter customer relationship management, or CRM. While

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Downside protection: Are You Ready for Higher Interest Rates?

With the economy in recovery and interest rates still low, owners of middle-market companies may find themselves at a crossroads. For one thing, cheap debt won’t last forever. This is a great time, then, to evaluate your balance sheet for opportunities. At the same time, M&A activity is indicating that we’re in a sellers’ market,

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