B2B Strategic Content Aimed at the SMB Market

Editing

Editing may seem like an anachronism in the age of Facebook, Tumblr, and Twitter, where immediacy, not quality, reigns. But a carefully tuned ear is critical for maintaining the voice of a publication, a brand, or an organization across all media. And that voice is what calls out to the audience and makes them stand up and take notice. My 20 years of editorial experience began in print, but has since branched into Web, social media, and mobile. The techniques vary considerably from one medium to the next, but the strategy remains the same: to provide users with a consistent and enjoyable experience that strips away clutter and confusion so that the message comes through loud and clear.


Mergers and Acquisitions: How to Succeed By Really Trying

Mergers and acquisitions are a time-tested way for companies to capture new markets or build market share quickly. A recent survey by advisory firm KPMG indicates an upswing in M&A activity focused on the middle market, especially toward the lower end. In 2013, for example, 81 percent of all M&A activity in the middle market

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Martha’s Circle

Martha’s Circle is a network of independent blogs developed to enhance and complement the content available on MarthaStewart.com. The network was a revenue-sharing platform on which MSLO distributed online advertising and enabled members to participate in cooperative advertising opportunities. As Editorial Director of Martha’s Circle, it was my responsibility to invite appropriate bloggers to join

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Martha Stewart Pets

In order to take advantage of a broad new revenue stream, ┬áMartha Stewart Living Omnimedia (MSLO) launched a Pets channel of its popular website. I was hired to oversee the launch of the channel, develop content, and later, run the channel’s editorial production on a continuing basis. The greatest challenge was the lack of native

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