B2B Strategic Content Aimed at the SMB Market

Editing

Editing may seem like an anachronism in the age of Facebook, Tumblr, and Twitter, where immediacy, not quality, reigns. But a carefully tuned ear is critical for maintaining the voice of a publication, a brand, or an organization across all media. And that voice is what calls out to the audience and makes them stand up and take notice. My 20 years of editorial experience began in print, but has since branched into Web, social media, and mobile. The techniques vary considerably from one medium to the next, but the strategy remains the same: to provide users with a consistent and enjoyable experience that strips away clutter and confusion so that the message comes through loud and clear.


Style.com

Style.com remains the premiere destination for fashion news and information on the Web. At the heart of Style.com was its complete coverage of the New York and European fashion collections, the first time such extensive coverage was made available to the general public. During the time I served as Editor  in Chief, Style.com also served

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W Men’s Portfolio

Men’s Portfolio was a quarterly men’s fashion and lifestyle supplement to W Magazine. As editor of Men’s Portfolio, I oversaw all aspects of its production, from article and fashion assignments, line editing and final sign-off.

W Magazine

W is the world’s premiere luxury fashion magazine, the definitive guide to what’s hot in fashion, culture, and art. As Deputy Editor, I was responsible for assigning and editing feature articles, front-of-the-book columns, and fashion content, as well as overseeing the production of supplements, regional issues, and specials.