B2B Strategic Content Aimed at the SMB Market


Editing may seem like an anachronism in the age of Facebook, Tumblr, and Twitter, where immediacy, not quality, reigns. But a carefully tuned ear is critical for maintaining the voice of a publication, a brand, or an organization across all media. And that voice is what calls out to the audience and makes them stand up and take notice. My 20 years of editorial experience began in print, but has since branched into Web, social media, and mobile. The techniques vary considerably from one medium to the next, but the strategy remains the same: to provide users with a consistent and enjoyable experience that strips away clutter and confusion so that the message comes through loud and clear.