B2B Strategic Content Aimed at the SMB Market

Web Development

I have worked on the Web in numerous capacities, from consultant to editor in chief. While in traditional media the user experience rarely considered, on the Web it is everything. So often, poor design, outdated technology or stagnant content leaves users frustrated and the message lost. Web content continues to evolve along with technology, but the need for clarity and quality is more important than ever.


J Damiani Gallery

Project: A popular artist-run gallery and wine bar in Hudson, New York, had a custom-designed website that was difficult and expensive to maintain, with the result that it was static and often out of date. With no experience in web management, she was looking for a way to keep her web presence up to date,

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Martha’s Circle

Martha’s Circle is a network of independent blogs developed to enhance and complement the content available on MarthaStewart.com. The network was a revenue-sharing platform on which MSLO distributed online advertising and enabled members to participate in cooperative advertising opportunities. As Editorial Director of Martha’s Circle, it was my responsibility to invite appropriate bloggers to join

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Martha Stewart Pets

In order to take advantage of a broad new revenue stream, ┬áMartha Stewart Living Omnimedia (MSLO) launched a Pets channel of its popular website. I was hired to oversee the launch of the channel, develop content, and later, run the channel’s editorial production on a continuing basis. The greatest challenge was the lack of native

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Martha Stewart Pets

When MarthaStewart.com decided to create a Pets channel, there was limited usable content available from the company’s publications. In order to provide a robust, comprehensive user experienced, I devised a complete content strategy to ramp up the site with popular photo contests to create user-generated content, strategic alliances with breed associations and publishers for licensed

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