B2B Strategic Content Aimed at the SMB Market

Writing & Reporting

Writing and reporting is at the heart of everything I do. I take pride in the quality of journalism and depth of research that goes into everything I create. I believe that the facts, when well presented, should speak for themselves, and that no turn of phrase, however delightful, should take precedence over clarity and accuracy.


Create a Leadership Development Roadmap

Your company is looking to grow in new directions, toward new markets and new opportunities. Where will you find the future leaders to make that happen? For many companies, the first impulse is to bring in talent from the outside. But the fact is that with careful planning and thoughtful execution, you can grow your

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Change Management: How to Navigate Continuous Improvement

You may not be acquainted with the acronym VUCA, but you’re certainly familiar with its consequences. VUCA stands for volatility, uncertainty, complexity, and ambiguity, and there’s no doubt we’re living in a VUCA world. Organizations everywhere are experiencing disruptive changes but few feel prepared for this new reality. According to a 2013 survey by the

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Use CRM Systems to Grow Customer Relationships

Ask any executive of a mid-sized firm what her organization’s priorities are, and “serving our customers’ needs” is bound to appear near the top of the list. Yet despite the centrality of customers to any company, this rich source of insight is often mismanaged if not overlooked altogether. Enter customer relationship management, or CRM. While

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Downside protection: Are You Ready for Higher Interest Rates?

With the economy in recovery and interest rates still low, owners of middle-market companies may find themselves at a crossroads. For one thing, cheap debt won’t last forever. This is a great time, then, to evaluate your balance sheet for opportunities. At the same time, M&A activity is indicating that we’re in a sellers’ market,

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Getting Your Business on the Map

Five steps to making your business more visible in the digital world. If you already own a small business or are just starting out, you know that you need an online presence including a website and a few social media accounts. But how will customers find you? The same way they find everything these days,

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