B2B Strategic Content Aimed at the SMB Market


A corporate web presence is increasingly becoming the “front door” for many customer experiences with a company, whether consumer or B2B. By developing compelling, relevant, and informative content for their Web visitors, companies can position themselves as more than mere service providers, but rather as knowledgeable partners willing to share their expertise with customers. By strategically deploying content across web platforms, organizations can focus on target markets in ways to earn new and repeat business.

How to Create a Customer-Centric Culture

Most discussions of the “customer-centric organization” focus on service-oriented consumer companies such as Zappos.com and Apple®. But a disciplined customer-centric strategy can work for any company, whether business-to-consumer or business-to-business. At its heart, a customer-centric strategy isn’t about feel-good gestures. Rather, it’s a new way to view your company. Instead of an internal, operations-focused point

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Become a Thought Leader

In today’s knowledge economy, the winners aren’t merely the smartest players, but those who have parlayed those smarts into real value for their customers. These thought leaders position themselves at the top of their fields—and top of mind among customers—by sharing knowledge their audience can actually use. “In a crowded marketplace, companies compete on the

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How to Make Smarter Business Decisions Quickly

Being able to make smart business decisions quickly and effectively is a critical leadership quality. But short of a crystal ball, what tools can midsize companies use to make sure that day-to-day decisions keep them ahead of the competition? It starts with a clear vision that informs a strategy that individuals can use in their

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Risk Management: Secrets of the Turnaround Pros

When companies find themselves up against the ropes, they often turn to specialists who come in and make the tough decisions and critical negotiations to help them get back on their feet. But your business doesn’t have to be nearing failure to take advantage of such turnaround techniques. By tracking a few key indicators and

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