Project: A popular artist-run gallery and wine bar in Hudson, New York, had a custom-designed website that was difficult and expensive to maintain, with the result that it was static and often out of date. With no experience in web management, she was looking for a way to keep her web presence up to date, to alert customers to new exhibitions and other news, to gather email newsletter subscriptions to keep in touch with her clientele and grow her business.
Solution: Transition the website onto a hosted WordPress platform, maintaining and improving the site’s clean design while making it easier to add multiple portfolios easily navigated by medium (photography or oil painting), subject matter, and other criteria. A combination of out-of-the-box solutions and custom coding permitted the website owner to indicate availability of individual pieces of artwork for sale while maintaining a complete archive of her work. Future implementations may include e-commerce capabilities.
Results: With just a few hours of training, the site owner has become adept at adding new content to the site without the inconvenience and expense of third-party administrator intervention. The site is now a dynamic, up-to-date web presence for the business. Each new update automatically appears on an active Facebook feed, and is often re-purposed as content for a growing email newsletter base.