B2B Strategic Content Aimed at the SMB Market

Martha’s Circle

marthas circleMartha’s Circle is a network of independent blogs developed to enhance and complement the content available on MarthaStewart.com. The network was a revenue-sharing platform on which MSLO distributed online advertising and enabled members to participate in cooperative advertising opportunities. As Editorial Director of Martha’s Circle, it was my responsibility to invite appropriate bloggers to join and oversee cooperative content development.