B2B Strategic Content Aimed at the SMB Market

Risk Management: Secrets of the Turnaround Pros

When companies find themselves up against the ropes, they often turn to specialists who come in and make the tough decisions and critical negotiations to help them get back on their feet. But your business doesn’t have to be nearing failure to take advantage of such turnaround techniques. By tracking a few key indicators and

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Change Management: How to Navigate Continuous Improvement

You may not be acquainted with the acronym VUCA, but you’re certainly familiar with its consequences. VUCA stands for volatility, uncertainty, complexity, and ambiguity, and there’s no doubt we’re living in a VUCA world. Organizations everywhere are experiencing disruptive changes but few feel prepared for this new reality. According to a 2013 survey by the

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Use CRM Systems to Grow Customer Relationships

Ask any executive of a mid-sized firm what her organization’s priorities are, and “serving our customers’ needs” is bound to appear near the top of the list. Yet despite the centrality of customers to any company, this rich source of insight is often mismanaged if not overlooked altogether. Enter customer relationship management, or CRM. While

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