518.594.1210 mark@markganem.com
Select Page

Mark Ganem

Content Marketing Strategy

Content with Clout

How can your B2B business cut through the clutter to reach its ideal customer? By providing valuable content that helps them win. From top-of-funnel to purchase decision and beyond, we raise your brand profile with content that stands head and shoulders above the crowd.

Strategy that Succeeds

The right content strategy not only accelerates the B2B customer journey from awareness to decision, but also powers retention and upsell. We work with you to align your content marketing strategy with your overall business goals to keep your sales pipeline humming.

Stories that Seduce

Your brand story is a tale with the customer as its hero. How will they overcome their challenges to achieve their goal? What tools do they need to vanquish their competitors? What rewards await them when they succeed? By positioning the customer at the center of your brand story, you put your business on their winning team.

Drive B2B growth with human-to-human content that forges powerful and enduring customer relationships.

h

Messaging Framework

Create cohesive and impactful messaging for your brand, across business lines, channels, and audiences to reinforce your value proposition at every stage of the customer journey. 

Needs Assessment

Get the most out of your current content investment with a complete assessment and gap analysis to determine next steps, including updating and augmenting your asset library.

v

Content Strategy

Our apporach maximizes impact with a “viruous cycle” of engagement that meets your B2B customer where they are on their journey and leads them to a successful sale. 

g

Content Creation

In an age of genAI mediocrity, quality counts. We create informative and engaging content that take a human-to-human approach to B2B content development.

Drop Us a Line

We look forward to helping you achieve your sales goals with B2B content marketing strategy and execution of unparalleled quality.

12 + 8 =